International retailer Primark recently selected Mood Media and its creative innovation brand,Technomedia Solutions, to partner with Dalziel & Pow (D&P) to design and build an engaging atmospheric experience for their new flagship store in Madrid, Spain. A...

In 2016 marketing will move more than ever from a “Mad Men creativity-driven marketing era“ to an age of "Predictive analytics and holistic software platforms.“ This will enable marketers and organizations alike to create compelling new content being engineered by...

It’s a new year and fashion retailers are in deep analysis. After getting pounded by warm weather, stock market gyrations, diminishing tourism, consumer lethargy and furiously discounting to clear excess inventories, they’re fretting over the impact on fourth-quarter...