From SlideShare: What The Best Brands Will Do in 2016 – Marketing Trends 2016

In 2016 marketing will move more than ever from a “Mad Men creativity-driven marketing era“ to an age of “Predictive analytics and holistic software platforms.“ This will enable marketers and organizations alike to create compelling new content being engineered by data and focusing on building huge distribution in a scalable manner.

Read the full story on SlideShare!